A revenue operator who grows what he runs, launches what others cannot, and builds the systems that make both repeatable.
A nine figure region, up 40% year over year. Close rate climbed from 57% to 66% while lead costs spiked and volume fell, because the growth was built on owned channels and better selling, not more spend. A canvassing channel written off as unworkable went from zero to seven figures in 8.5 months.
Eighteen office launches, two very different ways. Twelve inside an existing footprint on a documented five phase system, delivered through three training cohorts. Six stood up cold at a prior company, from market research and site selection through lease negotiation, buildout, and fully operational. One original vertical launch office produced $2.1M in its first five months. That division now runs roughly $11M a month.
Named, working systems: a daily command center that puts a GM's whole day on one screen, an AI powered training platform that runs certification as a game reps want to win, rep and manager hubs, a sales to install operating system, and GAUGE, a verified rep scorecard that grades output, shape, and skill with a hard certification floor. Running today across a 700 rep field organization, built at no added cost to the business. Few people in this industry can sell. Fewer can operate. Almost none can build. He does all three.
Sales opens the market. Installs decide whether it stays open. He operates both: a shared sales and install job line with one scoreboard, a cancel prevention system that verifies payment, expectations, and access days before a crew rolls, and an install process treated as the moat, standardized, trained, documented, and owned, so no vendor decision can take the differentiator with it.
One market from $2.1M to $6.7M with the team grown from 3 reps to 10, every hire developed into a producer. Close rate up 14%, revenue per lead up 54%: growth from reps selling better, not more bodies on the board. Certification gates before anyone sells. Company MVP at one stop. A national Stevie medal for sales operations at another.
Three companies founded and run as CEO. Four years in the U.S. Air Force before any of it. Every stop since, the same two constants: build on why people decide, and simplify until someone who is not him can run it. That is why the systems outlast the tenure, and why every one of them is still running.
Full P&L, or a real growth mandate. A company that wants the machine built, not just the number hit. Equity participation, or a documented path to it. He builds like an owner, and he intends to be paid like one.
The method is written down. The Launch Playbook: five phases from selection math through replication, with working instruments inside it. A scorecard that grades the numbers, written kill criteria, 90 day gates, and a stress test that asks whether the plan survives a bad year. Open it here. It runs on any phone.